Pinterest Ad Specs and Image Sizes 2019 | [Always Fully Updated]

People come to Pinterest to decide what to try or buy next, and Pinterest ads can help you reach them. Pinterest offers you several different types of ads and they vary based on the type of content you want to promote. Choose the one that fits your overall goal the best. If you want to increase overall traffic to your content, you will choose a Promoted Pin. If you want more views of your video commercial, you will choose a Promoted Video Pin.

pinterest ad sizes 2019

Types of Pinterest Ads

Promoted Pins appear in the home feed and search results and they feel like a natural part of the experience. This rather simple ad format, that looks just like a regular Pin is targeted to increase your brand awareness, boost traffic and grow your sales.

Although they look just like a regular Pin, they have the word ‘’Promoted’’ at the bottom of the Pin. But once someone saves your Promoted Pin, it’s considered an organic find, and that person will no longer see the word “Promoted’’.

Promoted Pin Specs

Images:

  • File type: JPEG or PNG
  • Max file size: 10 MB
  • Aspect ratio: 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio that’s greater than 2:3 might get cut off in people’s feeds.

Character counts:

  • Title: Up to 100 characters.
  • Description: Up to 500 characters. The first 50-60 characters are the most important

If your Promoted Pin contains a great video instead of an image, it will most definitely catch people’s attention while scrolling through search results, home feed and the “More Like This” section that comes up below a clicked pin and shows similar content.

There are two Promoted Video Pin sizes available:

  1. Standard width videos, with the same size as a regular Pin
  2. Max width videos that stretch across people’s entire feeds on mobile

Promoted Video Specs

Videos

  • File type: .mp4 or .mov
  • Encoding: H.264
  • Max file size: Up to 2GB
  • Video length: Minimum 4 seconds, maximum of 15 minutes
  • Aspect ratio: 1:1, 2:3, 9:16, 16:9

Character counts

  • Title: Up to 100 characters
  • Description: Up to 500 characters. The first 50-60 characters are the most important

Similar to carousel ads on Facebook, Promoted Carousel is an ad format that allows you to upload up to five cards to a single Pin. With each card featuring a different image, title, description and landing page, which will help you showcase lots of information in a single ad, you can achieve brand awareness goals and better engage people on Pinterest.

When someone saves a Carousel, they save the entire Pin including all the cards within it.

Promoted Carousels specs

Images

  • Image count: 2-5 images per Carousel
  • File type: PNG or JPEG
  • Max file size: 10 MB per image
  • Aspect ratio: 1:1 or 2:3

Character counts

  • Title: Up to 100 characters.
  • Description: Up to 500 characters. The first 50-60 characters are most important.

With an install button, Promoted App Pins are an effective way for Pinners to discover and download apps, without intermediate steps between Pinterest and the app store download pages.

Available on iOS and Android devices, Promoted App Pins include an easy to recognize app icon and an install button.

Promoted App Pins use the same specs as Promoted Pins. Let’s go through them again, in case you forgot:

Images:

  • File type: JPEG or PNG
  • Max file size: 10 MB
  • Aspect ratio: 2:3 aspect ratio, or 1000 x 1500 pixels. Pins with an aspect ratio that’s greater than 2:3 might get cut off in people’s feeds.

Character counts:

  • Title: Up to 100 characters.
  • Description: Up to 500 characters. The first 50-60 characters are the most important

You can also use standard video specs to promote your app.

Product Pins

Product Pins bring shoppers directly to checkout pages on retailers sites, enabling them to complete purchases within a few clicks. Product Pins show you current pricing and indicate whether the item is in stock or not.

A shopping tag icon placed on an image helps Pinner to make an immediate purchase or simply learn more about the product.

Because Product pins are showing up in the same places as a promoted Pin, it makes them more discoverable, which is a good asset for retailers.

Pinterest has been testing these new shopping features throughout the past quarter, and the results showed a 40 percent increase in clicks on products. What about that?

Story Pins

A feature, that is still being tested with a small group, is showing great promises.

Story Pins are exactly what the name says – they tell a story with up to 20 pages of images, text, and multiple links. They are recognizable by the Story icon below the image, and tapping into it from home feed will get you the full experience.

Just remember – no matter which type of Pinterest ad you choose, they should be visually appealing to users. The platform is now explained as a “visual discovery” platform, so don’t fall behind the crowd with uninspiring and therefore profitless photos.

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